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Social Media B2B – Kipp Bodnar, Jeffrey L. Cohen

Bodnar and Cohen’s book is intended primarily to debunk the myth that social media marketing is not suitable for B2B (business-to-business) companies. Bodnar and Cohen, instead, argue that communication through social media is particularly suitable for B2B companies, since they have: · A clear understanding of their stakeholders (partners, retailers, users and so on) · […]

Psicologia dei nuovi media – Giuseppe Riva

Communication processes are characterized today by the growing influence of new media. But what changes in the way we communicate, interact, work and study with the introduction of new media? The book answers this question by using as reference a new discipline: psychology of new media (cyberpsychology). Point of contact between human sciences and new […]

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